of Red Bull contains 27 grams of sugar, roughly equivalent to the amount of sugar in a glass of apple or orange juice, which contains 22 to 28 grams.

Due to its combination of ingredients, there are concerns over its potential side effects, especially when consumed in larger amounts.Taller and slimmer cans are perceived as “sexier”, too, which ties right in with Red Bull’s target market profile of “young, urban males that live on the edge or aspire to do so.

Still, when consumed frequently and in excess, it may have several negative and potentially life-threatening effects. The main ingredients in a Red Bull are taurine, caffeine, sugar, glucose syrup, and some B-group vitamins. Additionally, Red Bull launched its Taurus World Stunt Awards Foundation to support stunt performers in need.Red Bull’s slogan, “Red Bull gives you wiiings”, led newspaper reporters printing quotes from consumers like “You can get drunk and stay wide awake” which went viral. These increases in heart rate and blood pressure are thought to be largely due Red Bull’s caffeine content, as one large 12-ounce (355-ml) can contains 108 mg of caffeine — about the same amount as a cup of coffee ( 2, 10, 11). When consumed together, caffeine in Red Bull can mask the effects of alcohol, making you feel less intoxicated while still experiencing alcohol-related impairments ( 22, 23, 24).