Doritos is no stranger to outlandish marketing experiments, embracing unorthodox flavours and advertising to maintain relevance amongst its capricious Gen Z target audience.

Doritos Stax are hitting supermarket shelves soon New Doritos Stax are hitting supermarket shelves soon

The brand recently made a splash by separating its strongest asset from any (and all) context, producing a number of ads ( TV, OOH) featuring only the brand’s iconic triangle logo – devoid of any other branding or category cues. Additionally, certain products such as Doritos 3D Crunch Chili Cheese Nacho also contain artificial colors such as blue one (tested on mice, rats, and dogs), yellow six (tested on mice, rabbits, and rats), yellow five (tested on mice and rats) and red 40 (tested on mice, rats, caterpillars, and bovine serum). Doritos STAX elicited a mixed emotional response. On one hand the triangular cannister was novel and intriguing – making the proposition clear while integrating an iconic branding device.Available in three bold flavours, NEW Doritos STAX come in a unique triangular tube that is recyclable Taco Bell tortilla chips – available in three flavors (classic, mild, and fire) and they’re all vegan!

Doritos launches new STAX tubes for lockdown munching

At first glance, it does initially seem like there might be some good contenders for vegan chips to satisfy your every craving – after all, aren’t tortilla chips basically fried corn tortillas? Vegan USA Doritos flavorsMonoglycerides are also a listed ingredient in most of these products and while some monoglycerides are vegan, not all are. Similarly, disodium inosinate is also listed, which is usually derived from fish and meat but can also be produced from tapioca starch. The new product is available in three flavours: Ultimate Cheese, Sour Cream & Onion and Mexican Chilli Salsa. If you love the crunchy yet salty goodness of the tradition Dorito, then you’ll definitely like the sound of Dorito’s last concoction… Dorito Staxs. It’s like Doritos and Pringles have had a lovechild and it’s absolutely delicious. For the cheese lovers out there, there’s Ultimate Cheese. For fans of a bit of spice, there’s the Mexican Chilli Salsa. And finally, there’s Sour Cream & Onion – could it be more addictive than Pringles’ version? The launch will be supported with a digital advertising campaign, a TV advertisement to encourage the public to ‘choose bold’, as well as partnerships with social media influencers.

Doritos STAX: A bold new product in recyclable packaging

Late July (Sea Salt, Chia & Quinoa, Sea Salt & Lime, Blue Corn, Sweet Potato, Sub Lime, Korean Barbeque, Jalapeño Lime, Bacon Habanero)

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Namely, you got it, just one type of Doritos in the US is vegan. Good news for Doritos Spicy Sweet Chili chips fans, they have also been named vegan by PETA and so they should be above reproach. Note that all Doritos chips are manufactured in factories where milk products are also handled so cross-contamination cannot be absolutely ruled out. After carefully scrutinizing the ingredient information for all the Dorito flavors available in the United States, the following flavors listed below are vegan. Unsurprisingly, given how often cheese is named as part of US Doritos product names, there are very few vegan Doritos chips in the US. We know that Doritos appeals to generation Z, a generation that notoriously looks for brands that challenge the status quo,” she said. “Consumers now expect brands to have high sustainability credentials and will often make buying choices based around them –a movement largely led by gen-Zs.” The launch will be supported with a TV ad that documents the rise to stardom of a young musician rewarded for making a bold choice that changed his life forever. In addition to the TVC, the launch will benefit from a playful OOH and digital advertising campaign, as well as influencer partnerships that will see Doritos STAX at the centre of challenges on social media. The wide-ranging media campaign will reach over 50 million adults, 15 million of which are Gen-z, Doritos target audience.