In addition, a follow up message also shows care, so following up on your customers is the right thing to do. While creative planning and smart decision-making set the stage for delight, at the end of the day, you still need a few simple ideas to act on. A great thank you message not only shows you care about your customers, but can also encourage customers to share their experience with family and friends. Is there something that all your customer have in common? Find a charity that’s relatable to that, and work with them. That's because the success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%.

Use conversational language. Ask yourself: how would you thank a colleague, peer, friend, or family member? You only get one first impression, so start off on the right foot by you know, using your customers’ name. This also means you trust us, and we are friends, right? As friends, we want to get to know you better.

How to write a thank-you note

Even if you use a message template for all your thank you notes, handwriting them will add a level of personalization that you just can’t beat with a printed message. We’ll also share a few examples of businesses that go the extra mile for their customers and the keys to write a thank you note. The above examples aren’t going to work if you’re thanking someone for recommending you to their friend. A brand advocate is someone who spreads your name amongst their trusted friends because they simply love your brand.

Ultimately, increased happiness leads to a higher lifetime spend with your brand. That means that in their lifetime, they will stay loyal to your brand and spend more money with you. Thank you so much for supporting our business. I hope you love your shiny new [pair of yoga pants]. Shoot us a note and let us know what you think! And of course, reach out if you need anything. You can use handwritten for sending handwritten letters to your customers. If you’d like to experiment with designs, Canva has some of the best templates ready for you!A thank-you message for customers does not have to be very long. It is not an essay and if you make it too elaborate, nobody will read it anyway. You can really push your sincerity home by offering a little personalisation, something specifically for that one buyer. Be honest, don’t be weird. What percentage of your marketing efforts are focussed on getting people who have never heard of you, to buy from you?