Utilising the talents of legendary sneaker designer Steven Smith, the 550 looked the part, with a chunky silhouette and design elements that echo the aesthetics of graffiti culture and pop art.

There’s something for every lifestyle in our kids’ range, from athletes in the making to young trend-setters. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. Whether you’re taking to the track or serving up retro vibes, our women’s New Balance collection has got street style covered. Initially, this house-brand focused on producing orthopedic shoes that provided support and comfort for people with foot problems.From sneakerheads to casual wearers, New Balance trainers have rapidly become a shoe rotation staple, and for good reason. Then, stuff your shoes with newspaper and let them air dry—position them in front of a fan for faster results.

With the perfect blend of comfort and sporty style, New Balance shoes provide an option for everyone. We’re known for producing some of the best men’s running shoes in the world, as well as our clean-cut designs and culturally significant history. Our speed running shoes are just as innovative, and are powered by REVlite cushioning and lightweight solid rubber outsoles. With roots in arch support and prescription footwear, it's no surprise that New Balance shoes are like royalty when it comes to comfortable footwear. Our fresh collection features best-selling designs made with high-quality suede and leather which guarantees reliable wear for seasons to come.Nailing the dad-trainer trend since before it was cool, New Balance has racked up over 100 years of performance-based footwear and clothing credentials. A distinct characteristic of New Balance 550 sneakers is the leather and suede upper, which is designed to provide durability, and the New Balance branding on the side, which usually features a large “N.

Now established as one of our most fashion forward styles, the New Balance 550 may feel like a recent addition to the New Balance collection. With all our trainers benefiting from the latest sporting-technology, both agility and comfort come together in a powerful collection that covers all grounds. From light, breathable, minimalistic styles that aim to elevate your speed to structured, protective styles that aid in stability and endurance. Through the decades we’ve continuously challenged the norm and striven to break the boundaries in shoe technology – from our pioneering arch supports at the beginning of the 20th century to the first ever ripple-soled running shoe in the ‘60s. Designed with a firm yet flexible cushioning, it provides absolute comfort and looks great for kids too.The sneaker's bold design also allows it to complement a range of fashion-forward items, making it a versatile addition to any wardrobe.

Whether it’s for staying in, weekday workouts or weekend wear, we have all bases covered, including t-shirts, hoodies, trousers and more. The sneakers also offer bold color-blocking and distinct branding, which, in our opinion, are key aspects of its retro design. Today’s New Balance 550 collection features an array of colourways and twists, including a high-top model.With supportive soles, non-slip treads and standout colourways, the brand’s running trainers get props for nailing comfort and swag – and its bold lifestyle shoes are just as slick, too. Blocking some types of cookies may impact your experience of the site and the services we are able to offer. You’ll find an extensive choice in our range of men’s and women’s New Balance trainers as well as several kids trainers. This includes athletic apparel, such as shorts, pants, shirts, and jackets, as well as running accessories, like socks, hats, and armbands. New Balance responded to the hype and promptly rebuilt the trainer from scratch in collaboration with Aime Leon Dore.